Snowshoe Bike Park
From bike park to biking epicenter opportunity. Expand Snowshoe’s bike offering beyond the gravity bike park community. solution. Create a unified story and go-to-market strategy that, for the first time, combines bike park, regional trail systems and the on-mountain backcountry trail network. / clientSnowshoe Bike Park / projectsPositioning Core Narrative […]
Snowshoe Mountain
Live the mountain. From many attributes to one brand promise. opportunity. Move a much-loved winter brand that heavily relies on attributes and deals to a year-round lifestyle brand with heart and soul. solution. Cement Snowshoe’s leadership in the Mid-Atlantic market by writing the book on the mountain lifestyle. Summer, winter, […]
Pearl Izumi – Project E:Motion
Can a running shoe be too efficient? opportunity. How does an underdog take on the giants of the run category – Adidas, New Balance and Nike? solution. By bringing to market a fresh, irreverent voice that proves your innovation chops / clientPearl Izumi / projectProduct Positioning Product Launch Sales Tools […]
Shimano – Perfect Pair
Pedal and shoe. The perfect pair? opportunity. How does a bicycle component manufacturer become larger than the sum of its parts? solution. You lean into the benefits of technology that was meant for one another – an integrated system. / clientShimano / projectProduct Repositioning Product Launch more to the story. […]