AMI – BallBlast
Turning super-fans into super-athletes opportunity. To increase brand awareness and goodwill for AMI Insurance by means of its principal sponsorship of the Crusader’s Rugby team. solution. Design an all-new halftime show. A world’s first, Ballblast, turned fans into fierce competitors as they raced for bragging rights, cold hard cash and […]
Pearl Izumi – Project E:Motion
Can a running shoe be too efficient? opportunity. How does an underdog take on the giants of the run category – Adidas, New Balance and Nike? solution. By bringing to market a fresh, irreverent voice that proves your innovation chops / clientPearl Izumi / projectProduct Positioning Product Launch Sales Tools […]
Shimano – Perfect Pair
Pedal and shoe. The perfect pair? opportunity. How does a bicycle component manufacturer become larger than the sum of its parts? solution. You lean into the benefits of technology that was meant for one another – an integrated system. / clientShimano / projectProduct Repositioning Product Launch more to the story. […]