Wolverine – Make Tomorrow Project
The boots that build tomorrow opportunity. Grow the brand to a new and international audience. solution. Launch the Make Tomorrow Project, positioning Wolverine as the official brand of doers, makers and creators worldwide. / clientWolverine Worldwide / projectBrand Positioning Brand Awareness PR more to the story. Wolverine Worldwide was looking […]
Big Sky
From big geography to big aspiration opportunity. Humanize the “Biggest Skiing in America” positioning. solution. Shift the focus from the biggest geography, Lone Peak, to the biggest version of yourself, The Big You. In front of such an enormous backdrop, unleashing the biggest version of yourself only comes natural. / […]
Winter Park
Venture out. From a local’s favorite to a destination mountain. opportunity. Many changes in ownership have resulted in a fragmented brand for Colorado’s longest continously operating ski resort. solution. Launch a year-round, unifying brand promise that offers emotional connection, differentiation and enduring relevance: Venture Out. Connecting the mountain, the town, […]
Winter Park – The Code
Stewards of Stoke – Employee Engagement opportunity. Galvanize a workforce made of veteran locals, returning seasonal employees and first-time international workers. solution. 1 – Launch the new brand promise, Venture Out, internally. 2 – Welcome everyone to the newly formed community of Stewards of Stoke, the internal brand. 3 – […]